Soft Power Within: When NỮ DOANH NHÂN Magazine Chooses Balance Over Achievement
Lost your password?
Home

Soft Power Within: When NỮ DOANH NHÂN Magazine Chooses Balance Over Achievement

Hien Dang
English0 Comments 0

For many years, when speaking about women in leadership, the media has tended to highlight familiar narratives: strength, resilience, the ability to withstand pressure, and measurable milestones of success. These stories are necessary, but they are no longer sufficient. Behind the image of women who “carry the weight at the front line” lies a reality that is rarely discussed: quiet exhaustion, prolonged stress, and a deeply human need to return to oneself, not to become weaker, but to continue moving forward in a more sustainable way.

Original Vietnamese version available here: Đọc bài viết tiếng Việt

It is from these conversations that NỮ DOANH NHÂN – BusinessWoman Magazine decided to initiate “Soft Power Within”, an intimate, experience-led programme designed exclusively for women leaders, entrepreneurs and influential women navigating the complexities of modern life.

Unlike conventional seminars or talk shows, “Soft Power Within” does not centre on rhetoric or achievement. Instead, it is conceived as an “intentional pause” at the end of a demanding year, a space where participants are invited to momentarily step away from familiar social roles and listen more closely to their bodies, emotions and inner rhythms.

Soft Power Within

For NỮ DOANH NHÂN – BusinessWoman Magazine, “soft power” is neither an abstract concept nor a motivational slogan. It is the capacity for inner regulation, the ability to remain grounded and composed in a high-pressure world. This form of strength is subtle yet enduring, and increasingly essential for contemporary women.

Taking place on the afternoon of 27 December 2025 at ANNSTHETIC (34 Quách Giai, Cát Lái Ward, Ho Chi Minh City), Soft Power Within is structured as a holistic experience, where space, touch and rhythm are considered as vital as content itself. ANNSTHETIC, guided by an aesthetic philosophy that values refinement and personalised care, was chosen not merely as a venue, but as an integral part of the restorative journey, a place where beauty is approached through sensation and inner calm rather than surface appearance.

The programme opens with a Tea Ritual, featuring six blends that represent six emotional states: Calm, Clarity, Balance, Warmth, Release and Recovery — a gentle way to “unlock” stillness from the very first moments. This is followed by a mini talk on feminine strength in modern life, facilitated as an open dialogue rather than a didactic exchange. The central question posed is not “How do we become stronger?”, but When are we truly allowed to be ourselves?

A key highlight of “Soft Power Within” is the scientific dialogue led by Dr Võ Trọng Nghĩa, exploring the relationship between stress, skin and emotion. Rather than relying on rigid medical terminology, the discussion is delivered in an accessible manner, helping participants understand that stress does not reside solely in the mind — it leaves tangible imprints on the body and the skin. The presence of Phytomer, a marine skincare brand with a long-standing scientific foundation, further reinforces the idea of skincare as an essential component of holistic restoration.

The programme concludes with a Touch Ritual, encompassing gentle massage, a milk-and-rose foot bath, and a limited selection of relaxation treatments, moments where experience takes precedence over words. Here, beauty is not defined by outward appearance, but by the sense of serenity participants carry with them as they leave.

Limited to 12–15 specially invited guests, “Soft Power Within” reflects an increasingly clear direction in NỮ DOANH NHÂN – BusinessWoman Magazine’s approach: rather than expanding in scale, the publication chooses to deepen the quality of experience, creating refined spaces where value is felt through presence and inner depth.

With “Soft Power Within”, NỮ DOANH NHÂN – BusinessWoman Magazine does not seek to add yet another narrative about success, but instead chooses to explore what enables women to sustain success over time. That is balance, the ability to listen inwardly, and the right to slow down, at the right moment.

Soft Power Within on the Journey Towards NEXT Awards 2026

Through each thematic event, Nữ Doanh Nhân – BusinessWoman Magazine seeks to establish enduring milestones that lead towards its signature annual celebration, NEXT Awards 2026, the second edition of the prestigious honouring ceremony taking place in November 2026 in Ho Chi Minh City, following the remarkable success of the 2024 and 2025 seasons.

This year’s awards will once again recognise individuals and organisations with remarkable social contributions, based on five core values: Self-mastery & Aspiration – Innovation & Creativity – Community Contribution – Sustainability & Preservation – Courage & Resilience.

“Soft Power Within” forms part of the 2025 event series that enriches this journey, extending the values that NỮ DOANH NHÂN Magazine continues to champion alongside NEXT Awards 2026.
A Privileged Experience for NỮ DOANH NHÂN Members

Beyond its role as a co-branded event, “Soft Power Within” is also one of the priority experiences offered to members of the NỮ DOANH NHÂN – BusinessWoman Magazine’s Membership programme, designed to expand opportunities for connection and meaningful engagement. Through these private gatherings, women leaders can engage in meaningful connections, gain fresh perspectives, and experience cultural and business insights aligned with the modern, globally-minded spirit of the Nữ Doanh Nhân – BusinessWoman Magazine’s community.

As a Nữ Doanh Nhân – BusinessWoman Magazine’s Member, participants gain priority access to signature events such as the Workshop Series, LUMINA, NEXT Awards, and Executive Lunch/Dinner sessions, while also enjoying opportunities to connect, collaborate, and share values through three tailored tiers:

Standard Membership – 20,000,000 VND/year: Access to selected workshops & networking events.
Premium Membership – 50,000,000 VND/year: Exclusive media exposure across Nữ Doanh Nhân – BusinessWoman’s platforms and priority partnership connections.
Elite Membership – 100,000,000 VND/year: All-access privileges to the magazine’s full ecosystem — premium events, multi-channel media presence, and personalised brand-building support.

ABOUT NỮ DOANH NHÂN MAGAZINE

Launched in November 2008, Nữ Doanh Nhân – BusinessWoman Magazine has evolved from a printed publication into a comprehensive media ecosystem for modern women. Beyond in-depth coverage of business, lifestyle, and personal development, the magazine expands its influence through networking events, inspirational workshops, honouring ceremonies, financial podcasts, and wellness programmes. With its multi-channel foundation — from print and digital platforms to real-life experiences — Nữ Doanh Nhân – BusinessWoman Magazine continues to accompany Vietnamese women in their pursuit of sustainable values and meaningful success.

CONNECT WITH NỮ DOANH NHÂN – BUSINESSWOMAN MAGAZINE

Text: MINH NGUYỄN

Read more:

The Soft Power Code: From Aesthetics to Inner Strength

Comment